SNOW GOOSE BY CANADA GOOSE
Actor and Activist, Ethan Hawke is the Face of the Fall/Winter 2024 Campaign
Ethan Hawke leads the wider cast that includes a vibrant group of individuals with varied passions spanning the arts, sports, skateboarding and costume design. Through the art form of portraiture, the campaign captures the human aspect that is inherent in clothing and highlights each unique character. The set of visuals are accompanied by moving images with their voices overlaid, in a series of vignettes that explore how nature informs life, thought, emotion and creativity.
This collection honours our storied past with the re-introduction of our heritage label, Snow Goose by Canada Goose.
Rider Parka
Inspired by the Peace Keeper Parka, a mid-90s Canada Goose archival style. This update blends oversized proportions with timeless elements. Featuring hits of reflectivity, utilitarian pockets, a cinchable waist, and side zips.
Celestia Jacket
A rendition of the classic shirt jacket. True to our design DNA, this jacket is functional and fully reflective to ensure high visibility. Its functionality is a nod to the reflective tape featured on our heritage pieces.
"Everything in nature has something to teach us.” — Ethan Hawke, Actor & Activist
“Nature is an escape for me. I find peace with myself and am most inspired after I’ve been surrounded by endless landscapes, vast mountains and the deep ocean. That type of recharge is an unlock. I want people to experience that same sense of freedom.” — Haider Ackermann, Creative Director
“I like to imagine what things were like before all the building, before humans affected it. What did it look like? It’s always in the back of my mind.” —Kadita Ba
“It’s nice to reconnect with yourself and the earth. It feels like an escape. You can go back to being yourself and feel normal, and then come back into society and carry that with you. Like, I was normal there, I can be normal here, too.” — Lucus Amador
“In nature, I take moments to breathe and look at the colors. I’m big on color. I see more vividly, more clearly, and take my time so things move slower.” — Elliot J. Brown
